Why are you split-testing?

One of the most important questions you can ask yourself when running ads.

“Why am I split testing this?”

It underpins any sensible split test.

You want to find a good theory/ reason to test something.

All covered in the video!

Learn more on how to find your why when split testing and the other 4 most common mistakes made:  https://oliverenglish.lpages.co/efbast-guide/